The majority of Web traffic is driven by the major commercial search engines—Yahoo!, Bing, Google, Ask,
The point is this: If your site cannot be found by search engines, or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search—in other words, people who want what you have visiting your site as a result of searching for what they want, rather than knowing your actual site name. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.
Search queries—the words that users type into the search box, which contain terms and phrases best suited to your site—carry extraordinary value. Experience has shown that search engine traffic can make—or break—an organization’s success. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
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